What is Love Essay - 648 Words

Love, Love, Love. We all think about it, dream about it, sing about it, and even lose sleep worrying about it, but why? Love is such a small word paired with a vital meaning. It’s universal, easy to spell, difficult to define, but impossible to live without. When we don’t have it, we search for it, when we find it, we don’t know what to do with it, when we have it, we fear losing it. Love is the constant source of happiness and sorrow. I am young and I havent a clue as to what love is, let alone what falling in love is. However, I have my ideas of what love is like. I have never witnessed the beauty of people falling in love, or the severity of those falling out of love, so what is love? Love in general could be frightening. Some†¦show more content†¦I think falling in love with someone happens when you least expect it to, when youre too busy focusing on other aspects of your life. This is where fate comes into play. That specific person was led to you for some unknown reason. Out of the blues, it’s like your knight in shining amour that you have longed to be with finally found his/her way to you. There are people in this world that think they may never fall in love again. You fall at times, but you get back up. You will love again, and you will also trust again. You have to simply let things get themselves done, thats when you know its meant to be, because destiny took its course, and while you were too busy doing something else, the love of your life came along. Love dates way back to when the world began. In reality, we really have no idea what love truly is. Raising questions like, is it even real? We watch love movies, read romance novels, but thats the sugar-coated, sweet and simple version of it. Meeting someone, fall in love, get married, have kids, spend the rest of your lives together. What about the suffering we have to endure when falling in love? Risking everything for that one person? And even when we feel weve reached the end of the road, this person has the power to leave us at any given moment. We put ourselves out there with the chance they can break us apart. Love, as it is with everything,Show MoreRelatedWhat Is Love? What It Is?1527 Words   |  7 PagesWhat is Love? When asked the question â€Å"What is Love?† what are some of the first things that come to mind? Some people might say it is an emotion that we experience when we interact with the world around us. People can have love for many things such as money and other material possessions, family and friends, even the world around them. These are just a few examples of how we often use love in our lives. However, love is not only confined to our lives, it is also a very important emotion in religionsRead MoreWhat Is Love?1020 Words   |  5 Pages250 Tu/Thu 10/5/10 What is Love? Love is one of the most difficult words to define. I challenge you to try. You can even go the easy way and simply Google the word â€Å"love†. What you will find is not one but hundreds of definitions along with countless books, movies, and songs all having to do with love. The reason why it is so hard to define love is because there are different forms/stages of love and there are so many things that love can consist of. Also, love can have a different definitionRead MoreWhat is love?872 Words   |  3 PagesLove and passion is the burning sensation that drives humans to lead their lives into new horizons: following the heart hoping it will guide the way. Janie, the lead character in the book, Their Eyes Were Watching God, written by Zora Neale Hurston, is suppressed by family, and two different husband too, only to find pain and sorrow by not following her heart until she is freed by a man who loves her deeply with only one thing on his mind, to protect and love her like nobody else before. ThroughRead MoreWhat Is Love?1080 Words   |  4 PagesTwelfth Night is love. The notion of love is important to the plot as many of the characters are driven by love. There are multiple forms of love depicted throughout the play; each character represents a different type of love. Viola displays a patient, sincere, and enduring love for Orsion as well as a deep familial love for her brother. Sebastian and Antonio share a special bond which could be classified as brotherly love. These two bonds can be seen as the most real forms of love depicted in TwelfthRead MoreWhat is Love?559 Words   |  2 Pagesdictionary love is a feeling of strong affection for a person. (Merriam-Webster) In my opinion, love is a conjunction of different feelings altogether, when a person is in love they feel happy, sad, excited, and scared everything at the same time. What I am trying to say is that for me there is not real definition for love because nobody can really explain the mix of feelings that happened when one is in love. According to one of Latterell’s assumptions love conquers all, she says that, â€Å"true love willRead MoreWhat Is Love?1409 Words   |  6 Pageswaiting for his response. â€Å"I’m looking at love realistically this time around, instead of through the eyes of romantic delirium.† Julian scoffed. â€Å"You can’t fool me. Save your breath.† David was finding it harder to keep his cool. â€Å"I don’t even know the girl with whom I’m supposed to be in love. The whole thing was kind of an illusion, at least the romantic part. Cecilia was Daniel’s girl.† â€Å"That didn’t bother you this past summer—you were head over heels in love.† â€Å"Yeah, with a girl astral projectingRead MoreWhat is Love?589 Words   |  2 PagesWhat is â€Å"Love†? Love can be defined as different things. Love can be the love between brother and sister, sibling love, like Ender and Val. Love can also be the love between a boyfriend and girlfriend or a husband and wife, like Val and her husband, which the book doesn’t really talk much about, or Novinha and Libo. In strange cases, the love you should have for a girlfriend or wife but you feel that way for your sister, like Miro and Ouanda. Love is one of the weirdest feeling ever and is somethingRead MoreWhat Is Love Essay796 Words   |  4 PagesMonday Oct. 19th What is Love? According to Webster’s dictionary the word love is described as a strong, positive emotion of regard and affection. But in society today it seems as if we throw the word love around in such a loose manner it really has lost its meaning. Ranging from â€Å"I love Coach purses†, to actually telling a person â€Å"I love you† is now a common thing. Throughout this essay I’ll be taking a philosophical approach to help give a better understanding of what love is according to theRead MoreWhat Is Freedom For Love? Essay746 Words   |  3 PagesWhat is Freedom to Love? Some would say that freedom to love is, having no limitations or boundaries. To see everyone equally. Many would say that freedom to love is, to give ones life for another. I agree with both statements but I would go further to say that freedom to love is not only an act or a response but it is a lifestyle. Something that defines you. Something that make you, who you are. As proud Americans, this month we celebrate the freedom that we have in this country and theRead MoreWhat is Love? Essay1558 Words   |  7 PagesWhat is Love? Romantic Love Is love chemical? Love cant be just pheromones, surely body chemistry changes. Although, perhaps that is why people break up after a while. Maybe they were attracted to each other at one point, but then the pheromones they were giving off change and the other person is no longer attracted to them. What is attraction based on? What attracts one person to another? People have said they have fallen in love before meeting in person, thanks to the Internet

America Outsourcing Free Essays

Outsourcing has been a subject of debate in the world’s developed countries with questions on whether it should be regulated. This follows the effect that outsourcing has had on the economies of host countries. Top in the agenda is the loss of jobs to outsourcing which has led to income inequality and joblessness in the host countries. We will write a custom essay sample on America Outsourcing or any similar topic only for you Order Now The benefits of outsourcing however remain significant in these economies earning large amounts of revenue. To illustrate this facts, the case of General Electric will be used to analyze the role that outsourcing has played in the U. S economy. Impact of outsourcing on GE and their decision to have multiple outsourcing partnerships. General Electric (GE) has placed strong emphasis on expanding their business to international markets through outsourcing which has not only provided the company with huge revenues but also given it a strong command as the biggest company in the world by market specialization in 2004. Its international presence which has proved to be very powerful has given GE a competitive edge over other companies in the U.S which have not outsourced as expansively as it has. GE has benefited from the advantage of cheap human capital available to it in Asia, Mexico, India, China and other countries in which it ventured into. GE which specializes mainly in financial services, medical equipments, jet engines, plastic manufacture among others cannot at one time regret the decision to outsource to these countries as a result of the gains they have obtained. In India for example, the GE benefited from the large group of educated English speaking locals who provided inexpensive labor for the company. It is estimated that with two to four years experience a computer programmer in the US earned $62,000 while the same person earned $10,000 only in India. These reduced costs have fostered savings for the company giving it room to expand its activities even more. GE now boasts of its presence in over one hundred countries. Of the total revenue that GE earned in 2003, 45% came from the international markets which goes on to show that outsourcing has had a positive impact on the company. The company apart from benefiting in cheap labor imported materials from its home country, processed it in the subsidiaries and then sent it back to the country. The effect of this is that the production costs were reduced and the products were sold t the same price. The foreign countries also provided market for the products as well as supply of cheap and available materials. The decision for GE to have multiple outsourcing partnerships can mostly be attributed to the gains in cost cutting it was bound to benefit from such kind of arrangements. Consider that GE earns 45% of its revenue from foreign subsidiaries. This is the major reason for GE to continue outsourcing to maintain a significant flow in its revenues. As stated earlier, GE stands to obtain numerous advantages from investing in the foreign countries through outsourcing. It comes in as the nature of business to take advantage of available resources and making the maximum use of them to obtain maximum benefits. GE through outsourcing has established international partnership and it stands to gain a lot in terms of profits and reduction of costs. In the case of Mexico, the government provided for duty free import of raw materials, testing equipment, telecommunication equipments, tools and machinery. This was aimed at increasing foreign direct investment of the country which would in turn benefit from the improvement in infrastructure ad an increased job market for its citizens Warden, S. (2002: 124-133). GE was hardly affected by the income tax law which also provided for refunds on money used to export products by GE from Mexico to U.S (Vietor, 2007: 4). As a result of the huge savings made, the company advanced at a high rate establishing many plants in Mexico producing electronic motors, capacitors and lighting devices. How to cite America Outsourcing, Papers

Iliad Aias Essay Example For Students

Iliad Aias Essay Yet if somewhere I could only get some word of Aias of the great war cry, we two might go, and keep the spirit of battle even in the face of divinity, if we might win the body for Pelid Achilleus. It would be out best among evils. Iliad Ch. 17 Ln.101-105 This is a quote from Homers Iliad in which Menelaos and Aias are both fighting for the Greeks. This quote is talking about how Menelaos, a Greek warrior, called on Aias to stand firm in the face of a great fighting and danger. This danger is that the Trojans are coming down upon the body of Patroklos, which Menelaos and Aias are protecting. This show the first point of the trident as seen in Greek culture. The trident is the three main parts of a person which is, the body, spirit, and the mind. In Homers Iliad , Telemons Aias possesses all three qualities of the trident, these define his character and portrays him as the ideal Greek warrior: his strength in battle (the body), his spirituality (the spirit), and his ability as a speake r (the mind). Aias most evident quality is his superior strength. Patroklos, friend of Achilleus, has just been killed and strong Menelaos calls upon Aias to come down and fight. He is fighting against the Trojans who are angered because they want to get the body of Patroklos. They were just two men against the Trojans who storm down like a pack of hungry wolves, ready to devour anything in their way, but Aias stands strong (Book 17). A second example is when Aias and Hecktor fight against each other. Aias hits Hecktor with his spear, while Hecktor misses. Aias throws a rock on him, and Hecktor is so hurt, that he makes the excuse that the sun is going down, so let us postpone the battle until tomorrow. This is clearly showing brave Hectares cowardice toward Aias. (Book 7). Another example is when Aias is fighting against the Trojans, he kills so many of them that even brilliant Hecktor is afraid of him and will not stand up to him (Book 11). These examples all clearly show Aias strength in battle and portrays his as the perfect warrior. Homer wants to portray Aias as the ideal warrior, and his first quality is overall strength and great fighting. This is the first point on the trident, the body, in which Aias excels. Aias is the only person in the book to call upon the name of God, with a capitol G, whereas the other warriors believe in pantheism and call on their gods, with a lowercase g. When he does he also receives blessing in his fighting and all he does. For example when he asks God for help before fighting Hecktor, then he is victorious in battle. He does it twice (book 7 line 287-288), and in both cases what he calls for he is given and a little more. Another key aspect of his spirituality is his humility, and how he is obedient to his superiors. For example, when Menelaos calls for Aias to come and help him out at the ship, Aias does not just go loiter around the ships, but he stands strong and fights hard, and he is blessed. In contrast to the proud Agamemnon, Aias is very humble in all that he does. He clearly has the right to speak about his honor and all that he does, but he never once uses them. He just is quiet until he has something to add or help out someone. This clearly shows A ias humility. This is the second point on the trident, the spirit, in which Aias is the only one to call upon God, and the only one who is humble. .u2e2c3b47b5df6393ede25e69ffc70c9b , .u2e2c3b47b5df6393ede25e69ffc70c9b .postImageUrl , .u2e2c3b47b5df6393ede25e69ffc70c9b .centered-text-area { min-height: 80px; position: relative; } .u2e2c3b47b5df6393ede25e69ffc70c9b , .u2e2c3b47b5df6393ede25e69ffc70c9b:hover , .u2e2c3b47b5df6393ede25e69ffc70c9b:visited , .u2e2c3b47b5df6393ede25e69ffc70c9b:active { border:0!important; } .u2e2c3b47b5df6393ede25e69ffc70c9b .clearfix:after { content: ""; display: table; clear: both; } .u2e2c3b47b5df6393ede25e69ffc70c9b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2e2c3b47b5df6393ede25e69ffc70c9b:active , .u2e2c3b47b5df6393ede25e69ffc70c9b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2e2c3b47b5df6393ede25e69ffc70c9b .centered-text-area { width: 100%; position: relative ; } .u2e2c3b47b5df6393ede25e69ffc70c9b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2e2c3b47b5df6393ede25e69ffc70c9b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2e2c3b47b5df6393ede25e69ffc70c9b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2e2c3b47b5df6393ede25e69ffc70c9b:hover .ctaButton { background-color: #34495E!important; } .u2e2c3b47b5df6393ede25e69ffc70c9b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2e2c3b47b5df6393ede25e69ffc70c9b .u2e2c3b47b5df6393ede25e69ffc70c9b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2e2c3b47b5df6393ede25e69ffc70c9b:after { content: ""; display: block; clear: both; } READ: Alcohol Abuse EssayAias is not only a good warrior, and a spiritual man, but he also has skill in the art of speaking and persuasion. For example, when he gives his speech to Achilleus, he uses the stylistic device of apostrophe. When he is speaking to Achilleus he starts by talking to only Odysseus and then he begins to talk so loud that everyone can hear. This shows his skill

Spain Essay Research Paper Introduction free essay sample

Spain Essay, Research Paper Introduction # 8220 ; When you cross the mountains that divide France from Spain you step into another universe. Europe ends at the Pyrenees, and the land beyondthe mountains has a character and personality that are strikingly different. The Sun beats down pitilessly on a state that is beautiful. # 8221 ; -Napoleon History The Civil War in the late 1930 # 8217 ; s brought General Franco to power as dictator. He ruled the state until he died in 1975. Spain became a democracy after the decease. Until the mid 1900 # 8217 ; s, Spain was one of the most undeveloped states in Europe. Spain largely contained little, unsuccessful, farms because of the dry dirt. During the 50 # 8217 ; s and 60 # 8217 ; s, Spain took on a rapid phase of economic development and is now an industrial state. Today more people work in building and fabrication than on farms. Basic Timeline History of Spain 1000 # 8217 ; s BC 400 # 8217 ; s BC 200 # 8217 ; s BC 400 # 8217 ; s AD 711-18 1000 # 8217 ; s 1479 1492 1512 1556-98 1588 1808 1808-14 1810-25 1898 1931 1936-39 1950 # 8217 ; s-60 # 8217 ; s 1975 1978 1982 1998 2000 The Phoenicians began to colonise Spain. We will write a custom essay sample on Spain Essay Research Paper Introduction or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Carthaginians conquered much of Spain. The Romans drove the Carthaginians from Spain. The Visigoths took Spain from the Romans. The Moors conquered about all of Spain. Christian kingdoms began to drive the Moors from Spain. The lands of Aragon and Castile united, conveying about all of what is Spain now under one regulation. Spanish forces conquered Granada, the last centre of Moorish control in Spain. Christopher Columbus sailed to America and claimed it for Spain. Kind Ferdinand V seized the Kingdom of Navarre, finishing the fusion of what is now Spain. The Spanish Empire reached it # 8217 ; s top out, and began to worsen under the reign of Philip II. The English Navy defeated the Spanish Armada. Napoleon # 8217 ; s ground forcess seized Madrid. English, Portuguese, and Spanish forces drive the Gallic from Spain during the Peninsula War. All Spain # 8217 ; s American settlements except Cuba and Puerto Rico revolted and declared their independency. By this clip, Spain had lo st about all it # 8217 ; s imperium. Spain loses Cuba, Puerto Rico, and the Philippines in the Spanish-American War. King Alfonso XIII fled the state and Spain became a democratic democracy. The Spanish Civil War was fought, conveying General Franco to power as Dictator of Spain. Spain achieves one of the highest rates of economic growing in the universe. Franco dies. Spaniards start puting up a new democratic authorities. Spaniards O.K. a new fundamental law based on democratic rules. Spain joins NATO. The Basque separationists motion declared a cease fire and raised hopes to stop 30 old ages of force. Separatists resume their terrorist onslaughts. Education System The Education System in Spain is much like that of the 1 in Canada. Spanish jurisprudence requires all kids from ages 6-13 to go to school. Many kids quit school when they reached 14, and because of this, the age was extended to 16. Today merely 3 % of people 15+ old ages of age can non read and/or write. Spain has approximately 30 universities, which are attended by more than 700,000 pupils. Health Care System Health attention in Spain is the best in the European Union. It became more organized and had new policies after INSALUD ( National Institute of Public Health Care ) was created. In 1982, INSALUD covered 86 % of the Spanish population and 31 % of infirmary beds. Today 98.9 % of the population has the right to have wellness services free of charge. Foods Spain is ranked as one of the taking fishing states in Europe. Off the Northern Coast, anchovies, hake, octopus, calamari, tuna, and many others are fished. Spaniards enjoy and specialise in seafood. This is because it is cheap and plentiful it the seashore Waterss. It is prepared in a assortment of ways, but the most popular is Paella. It is shrimp, lobster, poulet, jambon, veggies, and sometimes squid combined with rice. Spaniards are accustomed to dine in several classs. These are normally as follows: As an appetiser: Cured jambon, oysters, runt, etc. Starter: Soup, salad or vegetable dish, Main class: Meat or fish, Dessert: fruit, Sweet or cheese, Coffee: Normally an expresso-type java. A popular drink in Spain is called Sangria. It is made from vino, soda H2O, fruit juices, and tropical fruits. Another hallmark drink is a midst, strong, hot cocoa, served with deep fried st rakes of dough called churros. Recreation/Sports Spaniards love to be out-of-doorss and pass about all their clip at that place. Soccer is by far the most popular athletics in Spain. Every twelvemonth, 10s of 1000s of fans flood into bowls to hearten on their state. Golf is besides really popular and Bullfighting ( see Traditional Ceremonies ) is the best known. In the Olympics, Spain stands out in cycling, swimming, gymnastic exercises, and rowing. Other competitory athleticss include rushing, horseback equitation, tennis, and fishing. Climate Although Spain lies in the temperate zone, its rugged alleviation gives rise to a great diverseness of climes. The Cantabrian mountains mark the first chiseled climatological spliting zone. To the North of this scope, the narrow northern strip, where the Basque Country, Cantabria, Asturias and Galicia are situated, lies what is called showery Spain, with a nautical clime. It has slight fluctuations in temperature, mild winters and cool summers, an about invariably cloudy sky and frequent rainfall, although less so during the summer. This clime, which is typical of western Europe, favours a northern European type of flora. To the South of the Cantabrian scope lies dry Spain, which has highly varied climes, ever characterized by scarce rainfall and a pitiless firing Sun in an intensely blue sky, on occasion crossed by ephemeral, ferocious local electrical storms. This country has changeless drouths in summer and winter. In footings of surface country, showery Spain histories for about a 3rd of the state, while the other two tierces make up dry Spain. Location Spain is one of the largest states in Europe, incorporating 504,750km2 and a population of 39,167,700 people. The state is located in Southwestern Europe between the Atlantic Ocean and the Mediterranean Sea, and Portugal and France. To the Northeastern boundary line, the Pyrenees Mountains separate Spain from France. The capital metropolis of Spain is Madrid, which lies in the centre of the state. Traditional Ceremonies/ Traditions Spain is a really Religious Catholic state. About 99 % of Spain is Roman Catholic, 0.4 % Protestants, 0.4 % Muslims, and 0.2 % Judaic. As you can likely think, the most of import Spanish Holiday period is Holy Week. It is celebrated the hebdomad before Easter and includes parades and other particular events. Of class, on the dark before Ash Wednesday ( the last festival before Lent ) , everyone parties hard, eating and devouring mass measures of nutrient and intoxicant, partaking in foolhardy activities, and dressing in wild costumes A hallmark tradition for Spain is the Sanfermines ( besides known as # 8220 ; The Running of the Bulls ) in Pamploma, which is on the Northern portion of the state. Every twelvemonth on July 7th, 1000s of tourer and citizens gather in a big mass in the old portion of the metropolis to see on of the most unsafe escapades of their lives. While anyone who is willing, along with many experts, put on traditional outfits and run in forepart of herds of wild bulls until they enter the Bullring. The Tomatina, a town broad Tomato Fight held in Bunol ( in the Valencia part of Spain ) , is a tradition that takes topographic point every twelvemonth on the last Wednesday of August during hebdomad long festival. A paella cook-off is held the dark before the Tomatina. Pans the size of rubbish can lids simmer over wood fires in an outdoor batch. The Tomatina is the universe # 8217 ; s largest nutrient battle, and likely the messiest. It reportedly started in 1945 at an anti-Franco mass meeting. More than 240,000 lbs of tomatoes are hurled by townsfolk ( about 20,000 participate, largely boys vs. misss ) at each other from 11 AM to 1 PM, so a bottle projectile goes away and together they clean up the muss. The streets are literally flooded with tomato juice, mush, seeds, skins # 8212 ; the swill is ankle deep and all over the walls. This may sound like a merriment event, but every twelvemonth many hurts ( normally to the eyes and mortise joints ) and a few casualties take topograph ic point. Bibliography Geis, Darlene. Let # 8217 ; s Travelin Spain. Children # 8217 ; s Press Inc. Chicago, 1982 Spain. The Book of Knowledge. Grolier Inc. Canada, 1991 Spain. Land and People Vol. 4. Mooney Publishing, 1989 History of Spain. www.bme.es/racc/rallye87.rccb26.htm National Health Institute. www.sispain.org/english/health/inst.html Spain. www.worldbookonline.com

Tiger I Tank in World War II

Tiger I Tank in World War II The Tiger I was a German heavy tank that saw extensive service during World War II. Mounting the 88 mm KwK 36 L/56 gun and thick armor, the Tiger proved formidable in combat and forced the Allies to alter their armor tactics and develop new weapons to counter it. Though effective on the battlefield, the Tiger was badly over-engineered making it difficult to maintain and expensive to produce. Additionally, its heavy weight increased fuel consumption, limiting range, and made it hard to transport to the front. One of the iconic tanks of the conflict, over 1,300 Tiger Is were built. Design Development Design work on the Tiger I initially began in 1937 at Henschel Sohn in response to a call from the Waffenamt (WaA, German Army Weapons Agency) for breakthrough vehicle (Durchbruchwagen). Moving forward, the first Durchbruchwagen prototypes were dropped a year later in favor of pursuing the more advanced medium VK3001(H) and heavy VK3601(H) designs. Pioneering the overlapping and interleaved main road wheel concept for tanks, Henschel received permission from WaA on September 9, 1938, to continue development. Work progressed as World War II began with the design morphing into the VK4501 project. Despite their stunning victory in France in 1940, the German Army quickly learned that its tanks were weaker and more vulnerable than the French S35 Souma or the British Matilda series. Moving to address this issue, an arms meeting was convened on May 26, 1941, where Henschel and Porsche were asked to submit designs for a 45 tonne heavy tank. Tiger I tank under construction at Henschel plant. Bundesarchiv, Bild 146-1972-064-61 / CC-BY-SA 3.0 To meet this request, Henschel brought forward two versions of its VK4501 design featuring an 88 mm gun and a 75 mm gun respectively. With the invasion of the Soviet Union the following month, the German Army was stunned to encounter armor that was vastly superior to their tanks. Fighting the T-34 and KV-1, German armor found that their weapons were unable to penetrate the Soviet tanks in most circumstances. The only weapon that proved effective was the 88 mm KwK 36 L/56 gun. In response, WaA immediately ordered that prototypes be equipped with the 88 mm and ready by April 20, 1942. In trials at Rastenburg, the Henschel design proved superior and was selected for production under the initial designation Panzerkampfwagen VI Ausf. H. While Porsche had lost the competition, he provided the nickname Tiger. Essentially moved into production as a prototype, the vehicle was altered throughout its run. Tiger I DimensionsLength: 20 ft. 8 in.Width: 11 ft. 8 in.Height: 9 ft. 10 in.Weight: 62.72 tonsArmor ArmamentPrimary Gun: 1 x 8.8 cm KwK 36 L/56Secondary Armament: 2 x 7.92 mm Maschinengewehr 34Armor: 0.98–4.7 in.EngineEngine: 690 hp Maybach HL230 P45Speed: 24 mphRange: 68-120 milesSuspension: Torsion SpringCrew: 5 Features Unlike the German Panther tank, the Tiger I did not draw inspiration from the T-34. Rather than incorporate the Soviet tanks sloping armor, the Tiger sought to compensate by mounting thicker and heavier armor. Featuring firepower and protection at the expense of mobility, the Tigers look and layout were derived from the earlier Panzer IV. For protection, the Tigers armor ranged from 60 mm on the side hull plates to 120 mm at the front of the turret. Building on the experience garnered on the Eastern Front, the Tiger I mounted the formidable 88 mm Kwk 36 L/56 gun. This gun was aimed using Zeiss Turmzielfernrohr TZF 9b/9c sights and was renowned for its accuracy at long range. For power, the Tiger I featured a 641 hp, 21-litre, 12-cylinder Maybach HL 210 P45 engine. Inadequate for the tanks massive 56.9 tonne weight, it was replaced after the 250th production model with a 690 hp HL 230 P45 engine. Featuring torsion bar suspension, the tank used a system of interleaved, overlapping road wheels running on a wide 725 mm (28.5 in) wide track. Due to the extreme weight of the Tiger, a new twin radius type steering system was developed for the vehicle. Another addition to the vehicle was the inclusion of a semi-automatic transmission. Within the crew compartment was space for five. This included the driver and radio operator which were situated in the front, as well as loader in the hull and the commander and gunner in the turret. Due to the Tiger Is weight, it was not capable of using most bridges. As a result, the first 495 produced featured a fording system that allowed the tank to pass through water 4 meters deep. A time consuming process to use, it was dropped in later models which were only capable of fording 2 meters of water. Tiger I crew making track repairs in the field. Bundesarchiv, Bild 101I-310-0899-15 / Vack / CC-BY-SA 3.0 Production Production on the Tiger began in August 1942 in order to rush the new tank to the front. Extremely time-consuming to build, only 25 rolled off the production line in the first month. Production peaked at 104 per month in April 1944. Badly over-engineered, the Tiger I also proved expensive to build costing more than twice as much as a Panzer IV. As a result, only 1,347 Tiger Is were built as opposed to over 40,000 American M4 Shermans. With the arrival of the Tiger II design in January 1944, Tiger I production began to wind down with the last units rolling out that August. Operational History Entering combat on September 23, 1942, near Leningrad, the Tiger I proved formidable but highly unreliable. Typically deployed in separate heavy tank battalions, Tigers suffered high breakdown rates due to engine problems, the overly complicated wheel system, and other mechanical issues. In combat, Tigers had the ability to dominate the battlefield as T-34s equipped with 76.2 mm guns and Shermans mounting 75 mm guns were unable to penetrate its frontal armor and only had success from the side at close range. Due to the superiority of the 88 mm gun, Tigers often had the ability to strike before the enemy could reply. Though designed as a breakthrough weapon, by the time they saw combat in large numbers Tigers largely were used to anchor defensive strong points. Effective in this role, some units were able to achieve kill ratios exceeding 10:1 against Allied vehicles. Despite this performance, the Tigers slow production and high cost relative to its Allied counterparts made such a rate insufficient to overcome the enemy. Through the course of the war, the Tiger I claimed 9,850 kills in exchange for losses of 1,715 (this number includes tanks recovered and returned to service). The Tiger I saw service until the end of the war despite the arrival of the Tiger II in 1944. Fighting the Tiger Threat Anticipating the arrival of heavier German tanks, the British began development of a new 17-pounder anti-tank gun in 1940. Arriving in 1942, QF 17 guns were rushed to North Africa to help deal with the Tiger threat. Adapting the gun for use in an M4 Sherman, the British created the Sherman Firefly. Though intended as a stopgap measure until newer tanks could arrive, the Firefly proved highly effective against the Tiger and over 2,000 were produced. American forces with a captured Tiger I tank in North Africa, 1943. US Army Arriving in North Africa, the Americans were unprepared for the German tank but made no effort to counter it as they did not anticipate seeing it in significant numbers. As the war progressed, Shermans mounting 76 mm guns had some success against Tiger Is at short range and effective flanking tactics were developed. In addition, the M36 tank destroyer, and later the M26 Pershing, with their 90 mm guns also were capable of achieving victory. On the Eastern Front, the Soviets adopted a variety of solutions for dealing with the Tiger I. The first was to restart production of the 57 mm ZiS-2 anti-tank gun which possessed the penetrative power pierce the Tigers armor. Attempts were made to adapt this gun to the T-34 but without meaningful success. In May 1943, the Soviets fielded the SU-152 self-propelled gun which used in an anti-tank role proved highly effective. This was followed by the ISU-152 the next year. In early 1944, they began production of the T-34-85 which possessed an 85 mm gun capable of dealing with the Tigers armor. These up-gunned T-34s were supported in the wars final year by SU-100s mounting 100 mm guns and IS-2 tanks with 122 mm guns.

Seduce, Seduction and Seductive

Seduce, Seduction and Seductive Seduce, Seduction and Seductive Seduce, Seduction and Seductive By Maeve Maddox Wording in an astrological meme I saw on Facebook prompted this post: People born under the sign of Cancer are very observing. They are very seducing and captivating. I thought it odd to use seducing and not seductive in this context. (I was also bothered by the use of observing instead of observant, but that’s another post.) Seduce The most common meaning of seduce in modern usage is probably this one: seduce: To induce a woman to surrender her chastity. In the 16th century, the meaning of seduce was â€Å"to persuade a vassal or soldier or other sworn follower to desert his allegiance or service.† The sexual meaning came along in the 18th century. Seduce is used in a non-sexual sense to mean â€Å"to tempt† or â€Å"to lead astray†: Those brightly coloured palettes  of lipsticks are put at the front of  displays to seduce you into  buying  more.   People are seduced into evil by dehumanizing and labeling others. The principal parts of the verb are seduce, seduced, (have) seduced. The present participle form seducing is used as a verb or a gerund: The earl’s footman was seducing the kitchen maid. (verb used to form the past continuous tense) Don Juan had a reputation for seducing women. (gerund, object of a preposition) Seductive Although seducing was occasionally used as if it were cognate with French seduisant (â€Å"alluring, very attractive†), that meaning in English is conveyed by the adjective seductive. For example, â€Å"Sophia Loren is one of the most beautiful and seductive women in the world.† Like the verb seduce, the adjective seductive is not limited to a sexual connotation. Anything that evokes a strong emotional attraction can be said to be seductive: Tips for Creating a  Seductive  Email  Campaign Cameron’s ‘them and us’ message is a seductive one The seductive appeal of cultural stereotypes The disenfranchised  elements of society are highly vulnerable to the  seductive appeal  of intolerant belief systems. Seducing Used as a qualifier, the participle seducing means, â€Å"tempting to evil† or â€Å"corrupting†: Now the Spirit speaks expressly, that in the latter times some shall depart from the faith, giving heed to seducing spirits, and doctrines of devils.- 1 Timothy 4:1. Freud notes that the abrogation by nations of their moral ties has a seducing influence on the morality of individuals. When I did a web search for the phrase â€Å"very seducing,† I found it predominantly in descriptions of sexually explicit videos. I suppose the purveyors of prurient videos think â€Å"seducing† means sexy, unaware that they’ve stumbled upon a more apt description of their wares. Bottom line: seductive (adjective): sexy, tempting. seducing (adjective): tempting to evil, corrupting. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Homograph ExamplesPeace of Mind and A Piece of One's MindWhat is an Anagram?

Internet Marketing and Consumer Behaviour Essay Example | Topics and Well Written Essays - 750 words

Internet Marketing and Consumer Behaviour - Essay Example Theoretically, you win! Yapiee! You should get sales now but what happens, when you get in to the Google Analytics you see good amount of traffic but no sales, bounce rate of 80% or plus, OMG! Practically, ranking in the top of the search engine from the desired key phrases is very important but this will only bring the targeted visitors to the website and if your website is not strong enough to convert them in to leads and customer then your ranking is a waste! One should seriously consider the consumer behaviour while creating web pages and websites for businesses. So, what is Consumer Behaviour? â€Å"Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups.† I extract the word that will be the centre of the circle for the rest of the post and that is ‘Decis ion Making Process’. When a visitor is on your website the decision making process starts, there are different stages of decision making processes, which are as follows: 1. ... The website should have to have enough content (i.e Articles, eBooks, Images and Videos) to make visitor aware of the possible unsatisfied needs and how a product or service can fulfil the need of the customer. 2. Search for Information: Now you have supplied with the enough information online that he is satisfied the next stage is to search for the company information. Nobody will buy a product or service online without researching about the company information, product reviews and related information. In the online industry, we all know the power of review websites and the impact of positive reviews on product or services. In this step, consumer will more likely research about the company on other review websites, testimonials and feedbacks. Your website should have to have good reviews on and off the website (on review sites) in order to help customer to pass this step and move to the other one. 3. Expected Outcome: The customer at this stage is supplied with enough information an d this is the time for him to evaluate the information and come up to possible outcome. At this stage he has decided either he is going to buy from your website/company or not. In case of negative the consumer will bounce away from your website but if yes then he will possible narrow down his research to only few products and will care about different factors like price, quality and more, sales copy written against the product also plays a vital role in the decision making process. Studies have proved that attributes that play with emotions (such as trust, comfort and excellence) are rated higher in the decision making process. 4. Purchase a product: Finally this is the last stage of the decision making process. At this stage consumer will decide which product to buy or leave the

Problem based assignment Essay Example | Topics and Well Written Essays - 2500 words

Problem based assignment - Essay Example It is treated as a natural separate person due to which, it is responsible for all acts or liability bound to it. The company therefore can enter into contract on its own name and due to which it liable for any breach of that contract, e.g. the director is considered as a natural person who acts on behalf of the company. The managing director who is working on behalf of company is actually considered as secondary liability in which the company is responsible for the acts of another. the director in this case is working on behalf of company and his acts are directly attributed to the company as he is not the servant or agent of company, he is director with powers to bind the company into contract which clearly states that any guilt or liability arise due to the contract by director will automatically bound the company into that contract , and so the company will be liable for that contract and any breach of that contract can sue the company as a separate legal entity and not the direc tor. ... In the given scenario the director of company entered into the contract of $1 million, but actually the director was only allowed to enter the contract below $ 500,000. The director is exceeding his capacity for entering into the contract. However the company mincoNL will be sued for the wrongful act of the director, and company can fine or charge the director for his wrongful act. So according to the case in Tesco Supermarkets Ltd v Nattrass, in this scenario the same situation applies on company. Step 4: Conclusion if the director enters into the contract, the company according to The corporate criminal liability, company is convicted of a crime committed by directors or employees who are acting as the company`s mind. Under the criminal and civil penalties, the director will be fined or can be banned by the company. Although the company is liable for the contract the company will sue the director for exceeding his authority powers of contractual capacity which he was not permitted by the company. PART B Step 1: Identify Legal Issue/s EquiPtyLtd is facing problems about the legal matters regarding company law and want an advice. The company had a contract to deliver 2 buses of worth $1m to MincoNL. But now MincoNL’s directors refused to take delivery of buses on the basis of following grounds. 1. EquiptyLTD was entered into the contract with jaonne flywell, the managing director of the MincoNL. Jaonne has only the maximum purchasing limit of 0. $5m .As this was written in constitution so Equiptyltd should know about it. The Area of law which deals with this matter is the statutory assumptions described in the company law. The

Childs Healthy Development in School Essay Example for Free

Childs Healthy Development in School Essay When people think of dramatic changes in children over time, they typically think about the first two or three years of life. Although these years are marked by striking changes, the developmental and social changes that occur between ages 6 and 14 are dramatic, as well. Imagine a six-year-old girl starting first grade—maybe she has braids in her hair and is wearing a cute dress; she looks like a little girl and she is likely to be quite excited about going off to school. Her parents still exercise great control over her comings and goings; their biggest worries are likely to be about her safety when crossing streets and about her adjustment to elementary school. Now imagine that same girl as a 14-year-old starting the ninth grade: She now looks like a full-grown woman, leading her parents to worry about the negative influences of peers, and the risk that she may come to physical harm during the many hours that she is away from home. Equally dramatic changes occur in the social contexts where youngsters spend time. A six-year-old boy is likely to be enrolled in a local neighborhood elementary school—perhaps within walking distance from home. By age 14, he will have changed schools at least once, moving into a junior high school or middle school. He may be looking forward to his classes, or he may have already psychologically turned his back on formal schooling. He may have sampled out-of-school activities from Scouts to basketball to handling a paper route. Because the experiences both boys and girls have in school and other activities will shape their development through this pivotal age period. Each period is marked by basic biological and cognitive changes, as well as changes in the social surroundings where children’s daily lives unfold. Exercising their growing autonomy in school and organized programs, children learn about the world outside the family, match themselves against the expectations of others, compare their performance with that of their peers, and develop customary ways of responding to challenges and learning opportunities. Through these years, they forge a personal identity, a self-concept, and an orientation toward achievement that will play a significant role in shaping their success in school, work, and life. Although researchers and policymakers have focused on the school as the critical arena in which development occurs and children’s futures are sculpted, out-of-school programs offer alternative environments in which children can learn about themselves and their worlds, and can discover opportunities for carving their own versions of success. Middle Childhood (6-8 years of age) Developmental Milestones Middle childhood brings many changes in a child’s life. By this time, children can dress themselves, catch a ball more easily using only their hands, and tie their shoes. Having independence from family becomes more important now. Events such as starting school bring children this age into regular contact with the larger world. Friendships become more and more important. Physical, social, and mental skills develop quickly at this time. This is a critical time for children to develop confidence in all areas of life, such as through friends, schoolwork, and sports. Here is some information on how children develop during middle childhood: Emotional/Social Changes Children in this age group might: * Show more independence from parents and family. * Start to think about the future. * Understand more about his or her place in the world. * Pay more attention to friendships and teamwork. * Want to be liked and accepted by friends. Thinking and Learning (Mental Changes) Children in this age group might: * Show rapid development of mental skills. * Learn better ways to describe experiences and talk about thoughts and feelings. * Have less focus on one’s self and more concern for others. Middle Childhood (9-11 years of age) Developmental Milestones Your child’s growing independence from the family and interest in friends might be obvious by now. Healthy friendships are very important to your child’s development, but peer pressure can become strong during this time. Children who feel good about themselves are more able to resist negative peer pressure and make better choices for themselves. This is an important time for children to gain a sense of responsibility along with their growing independence. Also, physical changes of puberty might be showing by now, especially for girls. Another big change children need to prepare for during this time is starting middle or junior high school. Here is some information on how children develop during middle childhood: Emotional/Social Changes Children in this age group might: * Start to form stronger, more complex friendships and peer relationships. It becomes more emotionally important to have friends, especially of the same sex. * Experience more peer pressure. * Become more aware of his or her body as puberty approaches. Body image and eating problems sometimes start around this age. Thinking and Learning (Mental Changes) Children in this age group might: * Face more academic challenges at school. * Become more independent from the family. * Begin to see the point of view of others more clearly. * Have an increased attention span. Young Teens (12-14 years of age). Developmental Milestones This is a time of many physical, mental, emotional, and social changes. Hormones change as puberty begins. Most boys grow facial and pubic hair and their voices deepen. Most girls grow pubic hair and breasts, and start their period. They might be worried about these changes and how they are looked at by others. This also will be a time when your teen might face peer pressure to use alcohol, tobacco products, and drugs. Other challenges can be eating disorders, depression, and family problems. At this age, teens make more of their own choices about friends, sports, studying, and school. They become more independent, with their own personality and interests, although parents are still very important. Here is some information on how young teens develop: Emotional/Social Changes Children in this age group might: * Show more concern about body image, looks, and clothes. * Focus on themselves; going back and forth between high expectations and lack of confidence. * Experience more moodiness. * Show more interest in and influence by peer group. * Express less affection toward parents; sometimes might seem rude or short-tempered. * Feel stress from more challenging school work. * Develop eating problems. Thinking and Learning ( Mental Changes ) Children in this age group might: * Have more ability for complex thought. * Be better able to express feelings through talking. * Develop a stronger sense of right and wrong. Changes in Social Surroundings The cognitive changes just described give children an expanded view of their social world and of themselves, providing the foundation for important social and emotional changes that also begin in these years. Along with their broadened exposure to adults and peers outside the family, children of these ages are typically given more freedom, more responsibilities, and more rights. This period is therefore marked by tensions between the new autonomy and the increasing expectations children encounter, which can either support or hamper the development of self-confidence. Broadening Social Worlds In the middle-childhood years, children spend less time under the supervision of their parents and come increasingly under the influence of teachers and activity Leaders such as Sunday school teachers, coaches of Little League sports, instructors of dance or ballet, music teachers, camp counselors, scout leaders. In contrast with the intimacy and familiarity that characterize family relationships, participation in school and formal programs exposes children to different Religious and ethnic groups, as well as diverse personal styles. They see adults acting in various social roles, and they see different adults acting in the same role—as teacher or camp counselor, for example. These experiences give children a chance to compare adults with one another and to observe how authority figures judge the behaviors and personalities of their peers. Increasingly, children spend time with their peers outside the orbit of parental control. Members of peer groups are responsible for managing their own relationships by controlling group dynamics, providing nurturance to each other, and sometimes establishing hierarchies within the group. As children get older, they also seek to contribute to their best friends’ happiness, and they become sensitive to what matters to other people. There is a beginning of a â€Å"we† feeling that goes beyond cooperation; children begin to adjust to the needs of others in pursuit of mutual interests. At the same time, of course, children are concerned with winning acceptance from their peers, and they must manage conflicts between the behavior expected of them by adults and the social goals of the peer group. Entering formal organizations such as schools and after-school programs represents a shift for children: In the preschool years, their social roles were defined for them at birth (as a daughter or a brother). In middle childhood, their roles in school, programs, and friendship groups reflect their personal qualities and achievements. 1. Developmental Variations: Behaviors within the Range of Expected Behaviors for That Age Group A) Developmental Variation : (Social Interaction Variation) Because of constitutional and/or psychological factors, children and adolescents will vary in their ability and desire to interact with other people. Less socially Adept or desirous children do not have a problem as long as it does not interfere with their normal development and activities. B) Common Developmental Presentations : Middle Childhood The child may not make friends easily and be less socially adept. The child may prefer solitary play at times. (Shyness) Adolescence The adolescent has limited concern regarding popular dress, interests, and activities. The adolescent finds it difficult to make friends at times. 2. PROBLEM: SHYNESS Middle Childhood The child is very shy, reticent, shows an increased concern about order and rules, is socially isolated, rarely initiates peer interactions, and prefers solitary activities to peer group activities. Adolescence The adolescent shows difficulty in social situations, has limited friendships, is socially isolated, may be a loner, prefers solitary activities to peer group activities, is reticent, has eccentric hobbies and interests, and has limited concern regarding popular styles of dress, behavior, or role models. Background Most people have felt shy at some time or in some situation. As many as 25% of high school and college students report having been shy most of their lives (Schwartz Johnson, 1985). Excessive shyness, however, reduces both the amount and quality of social interactions a child has with others and results in lowered peer acceptance and fewer opportunities to acquire social skills. It is not clear why some children are bashful and withdrawing whereas others tend to be more outgoing. Several factors may be involved, including genetics, temperament, anxiety, and lack of social skills. Development Some degree of shyness in children is to be expected and is part of the childs normal development (Berk, 1989). A fairly high percentage of preschoolers are described as bashful and avoiding contact with others (Schwartz Johnson, 1985). Between 30% and 50% of school-age children report feeling shy (Peterson, 1987). When shyness is experienced by the child in many or most situations over an extended period of time, interventions to help the child interact more appropriately are called for. Chronic and severe shyness can have a negative impact on social, emotional, and academic development. Shy children often have poor self-concept, feelings of failure, and make negative self-statements. The anxiety that accompanies shyness impairs memory and concentration and may keep children from asking for needed help in school. What Can I Do as a Parent? It will be important for your child to learn ways to reduce his or her anxiety in social situations. If the child does not possess the social skills needed to interact with others, it may be necessary to teach social skills directly. The child also needs to learn to feel better about himself or herself as a person. There are many ways to accomplish these goals. Make sure your child knows that they are loved and valued regardless of their behavior or performance. Talk with your child. about their experiences and help them to evaluate those experiences in nonjudgmental ways that allow them to feel good about themselves. Many times children judge themselves much more harshly than we realize and blame themselves for situations and events they cannot control. As a parent, you can give your child more independence and opportunities to demonstrate responsibility. Successful handling of independence and responsibility will help to foster an improved self-image. A childs image of himself or herself is built on a foundation of many small experiences. The more of those that demonstrate to the child that they possess the capability to succeed, the better the resulting self-image will be. Parents can seek out and provide activities that will allow the child to experience success in social environments. Structured group activities or small groups of one or two other children may facilitate success for the shy child. Parents can discuss, rehearse, and role-play activities with children such as introducing oneself, asking a peer to play, or joining a group of children who are playing a game. If the child is involved in a social-skills training program, parents can reinforce targeted social skills and provide opportunities for rehearsal of skills. If your child is severely shy and inhibited in most situations, the best course of action may include seeking professional help, either through the school, local mental health agency, or your family physician. Severe shyness affects many aspects of the childs life and should not be left unaddressed. What Can I Do as a Teacher? Shy children may be easily overlooked in a busy classroom because they do not present classroom management problems and usually comply with instructions. Teachers need to be sensitive to the needs of shy children and facilitate their interaction with others and their participation in the class. Because shy children are often characterized by anxiety, it is best to avoid drawing attention to them or putting them in situations that will require that they be the center of attention. Structured interactions and small group activities may best facilitate participation by shy students. When children are to work on projects in small groups, the teacher should form the groups rather than allowing students to group themselves. Teachers can take this opportunity to pair shy youngsters with socially competent students who will serve as models for them. Teachers need to avoid reinforcing shy behavior, to be sensitive to the needs of shy children but to refrain from giving the shy child special attention or privileges. When shy children interact appropriately that is the behavior that should be reinforced. There is a natural tendency to either ignore or be overly protective of shy children, but neither of these responses benefits the child. Shy children should be encouraged to interact, provided with opportunities to interact in small, structured settings, and reinforced for interacting. Direct social-skills training and contingency management procedures have been found to produce positive results and may be beneficial for the entire class.

The Continental Congress :: History

The Continental Congress The Continental Congress met in one of the most conservative of the seaport towns from which the revolutionary movement stemmed. Philadelphia patriots complained that there was more Toryism in Pennsylvania than in all the colonies combined; certainly the Quakers who dominated the province were more concerned in putting down radicalism at home than resisting tyranny from abroad. The character of the delegates who assembled in Philadelphia in September 1774 was likewise a good augury to the conservatives. The Continental Congress was composed of "the ablest and wealthiest men in America"; Chatham pronounced it to be "the most honourable Assembly of Statesmen since those of the ancient Greeks and Romans, in the most virtuous Times". John Adams calculated that they were "one third Tories, another Whigs, and the rest mongrels"; and he found "Trimmers & Timeservers" upon every side. Fifth columnism was at work, as the patriots soon learned; despite the best efforts of Congress to preserve secrecy, the British government was informed of all its proceedings (Stephen Sayre to Samuel Adams). The work of the Continental Congress soon demonstrated that the American aristocracy was divided against itself and that this division worked in favor of the triumph of radicalism. In May 1775, Congress resolved that "these colonies be immediately put into a state of defense"; the Massachusetts militia was taken over by Congress; an army of twenty thousand men was ordered to be raised; and George Washington was appointed to command. Congress directed that paper money be printed and in July 1775 Benjamin Franklin drew up "Articles of Confederation and Perpetual Union," which, although too bold to be entered upon the journals of Congress, were openly discussed by the members. The liberties enjoyed by the colonists prior to 1763, which before Lexington seemed fully ample for American prosperity and happiness, now appeared to many Americans little better than slavery. "Good God," exclaimed a Virginian, "were we not abject slaves (in 1763)? We wanted but the name. . . . It was not till 1763 that we were openly insulted, and treated as slaves" (Virginia Gazette, Purdie) By returning to 1763 fundamental grievances would be untouched: American trade and manufactures would be cramped by British restrictions; colonial laws would have to be approved by the British government; and Americans would "always be peeled and pillaged" for the benefit of English pensioners and courtiers. Moreover, the sacrifices already made for American liberty would have been in vain if such a poor palliative were accepted as the terms of peace (Principles and Acts of the Revolution).

Literary Device Essay

Bianca Lynch Literary device essay In the novel At First Sight by Nicholas Sparks He uses mood to help you understand the main character, this also helps you to empathize with his problems and correlate to how they may feel. Another literary device he uses to help you connect to the novel is imagery; he paints an elaborated picture of the town Jeremy Marsh now lives in with his new wife Lexi. The Author describes Boone Creek, a small town in NC Jeremy Marsh has recently moved to for his fiance Lexi Darnell, as a small country hick town that anyone coming from NYC would be ashamed to call home. As Jeremy starts to feel more at home, His perspective of the town is changed. It changes from being a hick town to somewhere refreshing where he could see himself settling down with Lexi and their Daughter to come he expresses this early on in ch. Four of the novel, â€Å"The last month in Boone creek, boring as it had been, was actually†¦refreshing† (Jeremy pg 52). In fact he gets so used to the town that when he went back home to NY for his bachelor party he felt out of place, as if something just didn’t fit. His brothers and best friend Alvin criticized his clothes, the â€Å"lumberjack† shirt Lexi bought him. Although Jeremy always did consider himself a somewhat â€Å"stylish† man and if he was still living in NY would have never been seen in those clothes by wearing it made him feel somehow connected to Lexi and his new home Boone Creek. As I read this novel I pictured a clean cut New Yorker moving so a small country town and becoming lost in all the small town gossip and unfamiliar country ways. † They’ll talk behind our backs, they’ll gossip, and it’ll take folks along time to forget that we ‘lived in sin’† (Lexi pg. 4) Lexi told Jeremy when trying to explain to him why they couldn’t live together before getting married. What Jeremy could not become accustomed to was the constant gossip about other people’s lives, although this did go on in the city it wasn’t as bad because new Yorkers don’t have enough time in the day to just sit around and talk about other people’s lives. Another literary device Nicholas Sparks used to absorb the readers attention is mood. Throughout the whole first half of the novel I was left in suspense s to how Jeremy and Lexis relationship would turn out. In the first four chapters the author tries to get the reader to think that there may be some kind of unfaithfulness going on between Lexi and Jeremy on Lexi’s part. Jeremy goes to Lexis job early one day to surprise her and she wasn’t there and did not mention getting off early to him beforehand. When he went to look for her he found her on the bench that overlooked the river with Rodney, her childhood love,† until , that is they shifted on the bench, and he then realized they were holding hands. (Jeremy pg. 73), this along with many other unexplained disappearances by Lexi leads to the suspense in the novel. As I read the end when lexi dies after labor it puts me in a doleful mood. With Jeremy mourning his wife’s death and the thought of their baby girl not having a mother in her life, he refuses to go see his daughter; in fact he said he never wanted to see her. Since Lexi died during Claries birth Jeremy feels animosity towards her, when asked if he saw her yet he said no. â€Å"Jeremy turned away. He didn’t want to heart that, didn’t want to hear anything about the baby†¦would he ever be happy again? †(Jeremy pg 258) Doris, Lexi’s grandmother finally convinces him to go see her, â€Å"And in that instance, while staring at his daughter through a thousand tears, he fell in love and wanted nothing more than to hold Claire forever. † (Narrator pg 263). Jeremy learns to accept Lexis death and accept the gift she left behind, Claire. Although the novel jumps from suspense to love to distressing times Nicholas Sparks still manages to consume the readers attention by using mood and imajery.

Project Plan Event Essay

Green Project plan draft 05-10-2010 Project proposal 1st version Monday 13 Sept Project proposal final version Monday 20 Sept Project plan – 1 version Tuesday 28 Sept Presentation in week 39 Project plan – final version Tuesday 5 Oct Production programme – 1 version Monday 11 Oct Production programme – final version Monday 18 Oct st st Number of time event will be held Date and place of event Number of visitors/participants Costs per person 1 22 and 23 of July 2011 Westergasfabriek, Amsterdam 2000 Friday Saturday â‚ ¬ 10,00 â‚ ¬ 15,00 nd rd Client Annelies de Bruine RIVM Annelies.Debruine@Inholland.nl 0615279834 Deborah Hofste Project leader Deborah_hofste@hotmail.com 0612120246 Juan Caceres Creative manager Johan_vcaceres@hotmail.com 065120404090 Rick Sam Production manager Ricksam90@hotmail.com 0613265586 Anna Oosterling Financial manager Anna.oosterling@gmail.com 0612199242 Cathleen Verbond Marketing manager ctleen@hotmail.com 0641145280 Project team 1 Table of content 1. 1.1 1.2 1.3 1.4 1.5 1.6 1.6 Introduction Faya festivals Client Background Client‟s objective „‟GREEN Festival‟‟ Project plan Deviations 3 3 3 3 3 3 3 3 2. 2.1 2.2 2.3 2.4 2.4 Project contents Structure plan Detailed plan Ambience Atmospheric Impression Production method 4 4 6 12 13 14 3. 3.1 3.2 3.3 3.4 3.5 3.6 Marketing and Communication Targets group Marketing plan Media SWOT-analysis Communication plan Fundraising plan 15 15 16 17 17 18 19 4. 4.1 4.2 4.3 4.4 4.5 4.6 Control aspects (QOFTIM) Quality Organization Facilities Time Information Money 20 20 21 22 24 26 28 Appendix 2 1. Introduction 1.1 Faya Events Faya Events is an upcoming festival management company currently working with 5 employees, each in their own field of expertise. We are all young adults, and we have a fresh outlook on your festival. Taking care of your festival from A to Z and to for fill your every need is our profession. Every phase at Faya Events contains a so called go, no go moment so we can keep you up to date and no steps are taken without your approval. 1.2 Client The client of the festival is the National Institute for Public Health and the Environment, also known as RIVM. The RIVM has expertise about health, nutrition, nature and the environment. They investigate all those matters and want to share their knowledge with the rest of the world. The RIVM works mainly for the Dutch government. They especially work for 3 ministries: Health, Welfare and Sport; Housing, Spatial Planning and the Environment, and Agriculture, Nature Management and Food Quality. For this project Annelies de Bruine was asked by the RIVM to come up with a project to raise awareness for environmental problems. She had to find a way to endorse youngsters to live a more environmental friendly life. 1.3 Background The RIVM started in 1984. The Dutch government decided to combine 2 departments, the National Institute for Drinking Water Supply (RID) and the Institute for Waste Research (IVA). They took care of vaccinates, researched the Q-fever, advised the National Coordinator for Counterterrorism about how to react on a nuclear, chemical and biologic attack and monitors the current state of our environment. Nowadays, many youngsters don‟t know what the RIVM is and does. Annelies set up a short research on this target group (young adults between the age of 18 and 25) and used the advices of the communication advice company. The research showed that a popular place this target group meets is at festivals. The communication advice company then suggested organizing such a festival. Annelies has no experience with producing music festivals. She set up an assignment to come up and present a concept for a 2-day music festival. 1.4 Client’s objective The RIVM wants to activate youngsters to be good for the environment. Annelies de Bruine works for the RIVM. Their goal is to reach out to young people between the age of 18 and 25, in a way they can relate to. This is necessary to raise awareness for the consequences of global warming and pollution for them and their children so they will be endorsed to live more environmentally friendly. Young people need to know that they can have fun in a green way! The RIVM needs young people to stand up for their environment and take appropriate action. They have the future of our world in their hands. 1.5 â€Å"GREEN Festival† Faya events made a concept of a Festival which the RIVM totally relates to. The festival is going to present the values RIVM stands for. With use of all biodegradable and ecological products, workshops and performing artists, this festival is going to reach a lot of young adults, make them active and successfully fulfill the goal of the RIVM. 1.6 Project Plan This document is the project plan draft. It provides the client with an exact picture of the event. The project plan is a detailed version of the approved project proposal. It contains an extensive marketing plan, fundraising plan and communication plan. The project plan draft is the first document of the preparation phase. The preparation is the phase of that focuses on the planning or development of a design. After approving the final version of the project plan, the event will step into the production phase. The comments of the project proposal will be adjusted in the project plan. The wishes/changes of the RIVM are improved in the project plan. 1.7 Deviations Unlike the project proposal, the project plan contains more information about workshops and how to interact with the visitor. The finances are extended in the Project Plan. 3 2. 2.1 Project contents Structure plan Concept The concept is to reach out to young adults between the age of 18 and 25 in a way they can relate to being environmentally friendly. By reaching out and raising awareness of the consequences of global warming and pollution the target group will be endorsed to live more environmentally friendly. This concept brings environment friendly companies, artists and music lovers in one place where the thought is being green while having fun and listening to music. Image and Theme To persuade youngsters to live more environmentally friendly the image and theme of the festival will be: Green (environmentally friendly) o Will reflect the meaning of being environmentally friendly and the reason the whole event is based on. Fun o Will reflect the party and enjoyment of the visitors of the festival. – With prolonged exposure to a green and fun environment, the visitors of the festival will be more open to be environmentally friendly. By trying to change the thought of being green is silly and expensive, youngsters may develop a comprehensive understanding of being environmentally friendly and will see the positive factors of this festival. Message The message is live more environmentally friendly in this world. Holland is informed, but does not really do something to improve the environment they live in. The message brings people back to a few hundred years ago when people lived with a lot of green surrounding them. This is a good thing because then they will appreciate what they have in their surroundings. As a result, young adults will become more aware and endorsing to see things in a positive way and make them being greener. Objectives Our objectives are: – Create awareness of the environment before, during and after the festival – Obtain a 2% growth of energy sa ving products by the festival before the end of 2011 – To grow 15% in the upcoming 5 years as a festival. By having a bigger location, more artist and more visitors Wecycle, Workshops and GREEN test Wecycle is a way of recycling your old electronic products. This sort of recycling will be done during the festival. For every one or two electronic products the visitors bring to the festival they will receive a free consumption for drinks or food. 4 There will be two workshops one for woman and one for men. For woman it will consist on a make-up workshop and for men a shaving workshop. For this we choose Rituals to do the workshop and supply their products, because their products are environmentally friendly and biological. The GREEN test will be named „‟How green are you?‟‟. The winners of the test will win some amazing prices such as bikes. Line-up Headliners Friday July 22 nd Friday will be the party night. We want to schedule two famous artist and one smaller artist. In the timetable above are the artists shown in red and the times are an indication of the programming. The blue parts are the times at which the DJ is going to play. The DJ will play party music such as dance, drum & bass and dub step, to keep an alive atmosphere in-between the performances of the artists. Boemklatsch Boemklatsch? Boem, klatsch, kick, snare. It‟s that simple. It‟s all about the beat with the Boemklatsch collective: a colorful, creative and exuberant group of friends who guarantee to tear the roof off any party, anywhere. Their reputation is growing across Europe for being ahead of the game in every form of uplifting electronic music and partying harder than the crowds they entertain. th Retrieved September 15 , 2010, from: Source: http://www.boemklatsch.nl/?bioID=6&pageID=2 The Madd This quartet from Rotterdam (The Netherlands) knows how to keep a beat. They started out playing Beat -or rather ‘Biet’, as they say in Holland- in 2005. Sharply dressed and knowing their tongue-in-cheek humor, their sound evolved from the primitive sounding 60’s garage to well-arranged power pop songs, still influenced by a musical area that is far behind us, yet sounding modern, fresh and played with an urgency that is hard to f ind in today‟s pop music. The Madd had a top twenty hit single in Holland with rapper (!) Dio and played every major club and festival from the Lowlands festival to the Amsterdam Paradiso. th Retrieved September 15 , 2010, from: Source: http://www.themadd.com/index.php?page=band Headliners Saturday July 23 rd Saturday is going to be the festival day. There will be a main stage and an outside area. At the main stage the artist performances are going to take place. We want to book three headliners for Saturday. Outside, a „ green‟ fashion show is going to take place. During the day you can shop for second hand clothes and buy food if you‟re hungry. We are going to create a lounge where people can relax on hay bales, watch movies in the atmosphere of a silent disco (the sounds of the movie will be coming out of headphones) and listen to a DJ playing music. In 3 areas, DJs are going to play. Main stage Outside Lounge Rock, Britpop, Indie Pop, top 40, mainstream R&B, Hiphop 5 C-mon & Kypski Eclectic visionaries C-Mon & Kypski proved themselves as genre-bending geniuses on their last album, Where the Wild Things Are, which Esquire Magazine fondly referred to as, â€Å"The hot shit in Europe right now.† 3 years later, and with extensive European and US touring under their belts, C-Mon & Kypski are back in the studio working their magic to shatter expectations and take their music to the next level with their upcoming release titled: â€Å"We Are Square†, scheduled for October 2009. th Retrieved September 15 , 2010, from: http://www.facebook.com/cmonandkypski?v=info#!/cmonandkypski?v=info Cancelation The Q4 and introducing Perquisite Because of the cancelation of The Q4 we decided to book a similar artist. This became Perquisite. The Q4 was previously booked to perform on the stage of GREEN but have announced on the 1 of October 2010 that they are quitting the live shows because of the difficulty of projecting their album „‟Sound Surroundings‟‟ to a live act. Arts The Beatdoctor one of the members of The Q4 has decided to leave the band to focus on his solo career. STW en Sense the remaining two members have decided to continue as a producing Dou. This is not the end of The Q4. st Retrieved October 1 , 2010, from: Source: http://3voor12.vpro.nl/artikelen/artikel/44012617 Perquisite is a composer/producer in Amsterdam and started to create beats at age 14. In March of 2001 he started a record label called Unexpected Records. That same year he released his first 7-track EP  ¾Ã¢â‚¬Å¸Outta Nowhere‟‟. A year later he released his second EP „‟Double Vision‟‟. These releases came before he met MC Pete Philly with whom he became Pete Philly & Perquisite. The first result of this soulful coalition was the EP „‟Mindstate‟‟, which had its release in January 2004 on Unexpected Records. . Pete & Perq continued their collaboration and in march 2005 they released their 17track debut album „‟Mindstate‟‟, which was released all over Europe & Japan. In September 2007 their second album, „‟Mystery Repeats‟‟, was released in The Netherlands through Unexpected Records / ANTI. In May 2009, Perquisite was awarded with the so called ‘Duiveltje’ for Best Producer of The Netherlands. The award is handed out once a year by the Dutch Music Society (MCN) and is voted for by Dutch musicians. End of 2009 Pete Philly & Perquisite decided to go into their separate ways. Right now Perquisite is working on the debut album by Dutch singer Urita, as well as preparing the release of th his official solo debut album which will be released October 18 2010. st Retrieved October 1 , 2010, from: Source: http://www.perquisite.nl/ Go back to the zoo Go Back to the Zoo is an Amsterdam-based band. Brothers Teun (guitar) and Cas (vocals) had been playing together since they were little kids, when one day they decided they needed a drummer. They called their friend Bram and told him the good news, and so Bram became the drummer. A while later they met a nice guy while standing in the waiting line for a Strokes concert. His name was Lars, and Cas, Teun and Bram decided that Lars should be the bass player. Lars, who had never touched a bass guitar in his life, liked the idea and started practicing like crazy. And so Go Back to the Zoo was born. From that moment on they have been writing songs in a dusty old cellar (that also stored a collection of mounted animals). All across the Netherlands Go Back to the Zoo performed their songs, and all across the Netherlands the people liked it. In 2008 they recorded an EP with producer Torre Florim (De Staat), which got picked up by national radio. Their single „Beam me up‟ was used by Nike for a worldwide campaign and after that, things went quick. After their second single „Electric‟ became Megahit and entered the top ten charts on iTunes the band is ready for world domination. th Retrieved September 15 , 2010, from: Source: http://www.gobacktothezoo.nl/wordpress/?page_id=8 st 6 2.1 Detailed plan Location The location will be the Transformatorhuis at the Westergasfabriek in Amsterdam. It is situated in the west side of Amsterdam. It has a terrace and a big inside to fit the visitors of the event due to his capacity of 1500 people. Detailed information: Address : Transformatorhuis Klà ¶nneplein 2 1014 DD Amsterdam 020 – 586 07 10 700 Phone number m2 : : On the image below you can see the outside of the Transformatorhuis and map wise where it is located. 7 Transportation „ Vehicle Car Direction From the south From the north – Route Visitors can take exit S 103 on the ring West (signposted to Haarlem and Halfweg) Then follow the signs to Amsterdam Centre Then turn right into the Haarlemmerweg Then turn right at the 5th traffic-light to park their car in Parking garage Westerpark They will find the Westergasfabriek on the other side of the canal. Visitors can take exit S 104 on the Ring West (signposted to Haarlem) Then follow the signs to Amsterdam Centre Then turn right to Amsterdam Centre Then turn right into the Haarlemmerweg Then turn right again at the 4th traffic-light to park their car in Parking garage Westerpark They will find the Westergasfabriek on the other side of the canal Bus 21 to Geuzenveld Stop Van Hallstraat They will find the Westergasfabriek on the other side of the canal Tram 10 to Van Hallstraat Stop Van Limburgstirumplein or Van Hallstraat They will find the Westergasfabriek on the other side of the canal Tram 12 to Nassaukade Stop Bos en Lommerweg Change to Bus 21 direction Central Station Stop Van Hallstraat They will find the Westergasfabriek on the other side of the canal Head to the north After 1.3 km go left and go to the Planciusstraat After 90 m go to the right to Haarlemmerplein After 0.7 km the visitor will arrive to the location Head to the north After 2.1 km go left and go to the Planciusstraat After 90 m go to the right to Haarlemmerplein After 0.7 km the visitor will arrive to the location Public Transportation From Central Station – From city center From Sloterdijk Station Bicycle From Central Station From city center 8 Set up outside Doors Stage Lounge Bar Stall Crowed barrier High black fence Decoration : : : : : : : : 1 to entrance the inside of the event 5x4x1m For DJ booth 4x5m This will have a silent lounge theme with headphones 3x1m For drinks 2x1m 2x1m 1x2x1m All around the place from the bar till the stage and lounge This will be references to being green and environmentally friendly The specific decoration will be put the company that we will hire This will be in detail in the production program. Energy saving and LED Lights : 9 Set up inside Doors : 1 visitor‟s entrance 2 Toilets 4 safety exit 6x9m For artist to perform 5x1m For drinks 4x1m To attend to wounds of the visitors 4x6m For the jackets and bags of the visitors 3x2m For coin sales 2x1m 2x1m All around the place from the bar till the stage. This will be references to being green and environmentally friendly The specific decoration will be put the company that we will hire This will be in detail in the production programme Energy saving and LED Stage Bar First Aid Wardrobe Coin locket Crowed barrier High black fence Decoration : : : : : : : : Lights : 10 Programming 11 2.2 Ambience Ambience The overall ambiance of the festival will be light, bright, friendly and fun. When a visitor enters the festival he/she will see the comfortable lounge tent placed outside. Inside this tent we use a silent disco theme to make you relax and enjoy your stay at the tent. Next to the tent visitors can get a drink at the outside bar and take a walk on the market with second hand shops. The feeling that the visitor will get when he/she steps inside the building is be warm and trusted. This is created with the lights that will be bright and colorful adapting to the music and give you the idea of wanting to move and have fun the entire day and night. With a space of 544m2 people will have enough space to move but not too much that it seems empty. The bar of the festival will have green lights to still give a hint that it‟s a green festival and that everything they see is environment friendly. When the visitor passes the security guards they will notice that the sy stem is careful and discrete to avoid problems for other visitors. There will not be a moment that the visitor will see the same colors as the colors change to interact with the theme of the festival and the way the visitor is enjoying his/her stay. The visitor will get involved actively and make them interact with the theme there will be wecycle, workshops and a test. Wecycle will be done by every one or two electronic products the visitor brings will give them a free consumption. There will be two workshops one for woman and one for men. For the woman it will consist of a make-up workshop with products of Rituals. For the men it will consist of a shaving workshop with products of Rituals. Finally there will be a test named „‟How green are you‟‟. The winners of the test will win some amazing prices such as bikes. From start to finish this festival will be a joyride for the visitor. From the outside music and lounge to the music inside the building, lights and the many new and interesting ways that he/she will be informed about green. This is a festival they don’t want to miss out or leave from. 12 2.3 Atmospheric Impression 13 2.4 Production method Product Stages Definition During â€Å"GREEN† there will be live performances from DJs and artists. There will be one stage outside and one stage for the inside. Lighting The LED-lighting equipment will be rented from www.barco.com or www.ledverlichting.nl . Reason for rental is this is a 1-time-event. LEDpanels will be the background of the stage and these will make nice projections. The lighting also has to be set up that the artist(s) has to be clearly visible as well and also these lights will give a great overall effect. DJ‟s and bands will bring their own music equipment besides the sound system of course. The speakers will be placed on/around the stage that people further in the Transformatorhuis can still talk to each. Sound Lounge area The lounge area is outside. People can make use of the headphones (silent disco) these are to listen to the music while they are relaxing on a hay bale. Barriers will be used. This for the safety of the performers and the visitors as well. Next to the wardrobe, the first aid care will have space to attend. Barriers First Aid Staff The staff that will be working during „‟GREEN‟‟ will be experienced workers as we are going to work together with the agency „‟Randstad‟‟. A more detailed production information file will be found later during the development phase, in the production programme. 14 3. Marketing and communication 3.1 Targets Group The age of the main target group of the festival initially was 14 to 25. To avoid problems with under aged visitors and to spare costs for wristbands to indicate youngsters older than 18, the target group age has been raised from 14 up to 18 years old. Main Target Group Studying youngsters These boys or girls are finishing up their secondary education at VWO/Athenaeum level or following a postsecondary vocational college like MBO/HBO or studying at a University. Every month they receive student income education and housing costs. The room they live in is situated in a student house in a medium to large-size town such as Amsterdam, The Hague, Leiden and Delft. They have a part-time/weekend job at a grocery shop like Albert Heijn or a cafà ©/bar/restaurant to fund their social life. In the weekends they go see a concert at a concert hall like Paradiso, a gig at a pop podium like Tivoli, party in a club like Hollywood or drink a beer in a regular cafà ©/bar. They travel from one place to another by public transport. With their free student train travel card they travel for free during the week or the weekends. About 60% has a driver‟s license but only 10% of them own a car. 99% of the students own a bike in one or two cities. Working youngsters These boys or girls graduated this year, last year, the year before or didn‟t go to a secondary vocational college. Only a few of them haven‟t got a full time job. Their income is estimated at 1300 Euros a month. Either they still live in a student house, just moved to a small apartment or bought/rented a house with their significant other. They still live in medium to large-scale towns like Amsterdam, The Hague, Leiden and Delft to be close to their work office. In the weekends they go see a concert at a concert hall like Paradiso, a gig at a pop podium like Tivoli or a regular cafà ©/bar. They do not own a free student train travel card anymore and travel from place to another with their own car or a car borrowed from their mother and/or father. Sub Target Group Environmentalists These people have a job and a house of their own. Some of them still study but most of them don‟t. Their income is estimated at 1500/1700 euro‟s a month. These people have a little bit more to spend than the studying and the working youngsters. They often live around the city because it‟s cheaper than living in the center. In the weekends they try to be outside as much as they can, enjoying the few solar beams Holland has to offer. They think about pollution a lot and try not to waste anything. Secondary Target Group Second-hand shop owners These people are hard workers. They usually own a small store on a insignificant corner or street. They are almost never in a shopping mall or street. You‟d have to search in little alleyways or streets not in the neighbourhood of a shopping area. They usually do not make a lot of profit on their own, since not many people are interested in second hand clothing. 15 3.2 Marketing Plan To clarify the picture of the marketing plan, we use the marketing mix of the 5 P‟s. This will inform the client strategically about what plans we have and what steps we are going to take. Because of the fact that the plan has to be worked out in detail, there is a P added to the mix. This one is of great significance, since the th 5 P stands for personnel & partnerships. Product The two-day festival â€Å"Green.† The festival contains: – a chill lounge(Saturday) – a main stage provided with performing artists (DJ‟s, Friday) – a second-hand clothing fair(Saturday) – performing bands/ DJ‟s (Saturday) – Workshops (Saturday) The festival is supposed to make youngsters, between the age of 18 to 25, aware of their unhealthy way of life and helping them improve it by living green. Westergasfabriek in Amsterdam. This venue will work out best, because of the large spaces in the several rooms. The terrain around the Westergasfabriek will also become of great convenience because the second day of the festival will require an outside area. The admission fee of the festival will differ per day. The admission fee for Friday will be â‚ ¬10,- and the fee for Saturdays‟ event will be â‚ ¬ 15,-. The price of the admission fee on Saturday is higher because of the bigger offer of facilities that day. Friday, whic h is the party day, the logos of our sponsors (RIVM, Greenpeace, Stichting Doen, SNS Reaal Fonds, Prins Bernhardt Cultuur Fonds, WNF and Rituals ) will be displayed on the frame of the stage. Further, their logos will be displayed on the T-shirts of the staff. Our sponsors‟ logos will be found across the event. Saturday will work the same way, more or less. The difference is that the fair is on Saturday, which means that our sponsors also have a stand. They will also be mentioned at the end of the fashion show. Since Greenpeace uses volunteers for their public work we agreed on the fact that Greenpeace is sending a handful of volunteers helping around the event. This will spare us money. We also benefit from the fact that these are Greenpeace volunteers and if anybody would understand our message and knows how to broadcast it, it‟s them. Signing up can be done at the website of Greenpeace. The sponsoring will happen in merchandise instead of money. This is because the sp onsors cannot outbid the government. WNF will provide us with bio-degradable cups and plates. Greenpeace is going to provide us with personnel(as mentioned before) and WNF is going to take care of the technicalities of the stage and the lighting within the Westergasfabriek. The stages will be powered by green energy (from WNF). Place Price Promotion Personnel & Partnerships 16 3.3 Media The promotion advancing the festival will be done by newspapers, television, mouth-to-mouth communication and refers from our sponsors to the festival. The newspapers Sp!ts and Metro already agreed on placing our advertisement for one month preliminary to the festival. Also TMF is dedicating an episode of â€Å"Kijk dit nou!† to living green as a youngster and will hand out two tickets in that episode. At the public channels, Nederland 1, 2 en 3 we will get a mini commercial, courtesy of the government. These commercial will be broadcasted one month advancing the event. 3FM will be our media partner in all of this. 3FM does so because they want to support our festival and (of most important) the message. Our cooperation is a match made in heaven. 3FM is a serious radio station but also very now and young (appealing to target group). Our festival shares the same profile. The cooperation will result in commercials about the festival in their show. They are also allowed to give a way 6 tickets and a big stand of 3fm will be placed at the fair. The 3FM website will be expanded with a separate page. This page will contain all the information about the festival. It will also provide our contact address for any questions our visitors might have. 3FM will be well represented throughout the whole event (their logo will also be displayed on the t-shirts of the personnel and on the frame of the stage). Their DJ‟s will get a bit of playtime and they will also make a report of the festival and broadcast it on their radio show the day after. Our press release media-partner is also 3fm. They are experienced in handling with the media and know how to make our event look good. 3.4 SWOT-analysis Positive Strengths – Clear internal communication – The project is innovative – Respect for one another – Project is environment friendly – We use dropbox – Network – Good cooperation Opportunities – Subsidies – Big main sponsors – Government and media will like the – concept – More people go green – If the visitors are happy with the festival there might be a sequel (maybe even a annual festival). Negative Weaknesses – We are inexperienced – Concept of the festival is relatively new – We have a low budget – Great click between our group could backfire Threats – Tight budget (green stuff is very expensive) – Weather – Concept might not attract target group – Other festivals happening round the same time – Acts aren‟t well received – Negative police interference 17 3.5 Communication Plan Our festival is about making youngsters between the age of 18 to 25 aware of our decreasing environment, and encourage their will to change that. Therefore spreading the word about our festival is of most importance. That‟s why a communication plan is made. It is a overview of the way we are presenting the festival, and with what message. This will make it easier for the client to understand how we are going to make this festival a well visited success. Communicati on A. Product target group Studying youngsters Learn something (be green) and have a good time doing it Have a good „green„ time and learn something Living green is not as hard and expensive as you think Living green is not as hard and expensive as you think You can have fun and still be doing it in the way you prefer; green. Direct marketing Advertisement Informal Circa 5 months in front of festival Circa 5 months in front of festival On the festival itself RIVM Email Internet Telephone Start living green Communication objective Communication Message Means of Communicatio n Style + Tone Frequency + Timing Sender Feedback opportunities Possible Return Service Working youngsters Direct marketing Advertisement informal RIVM Email Internet telephone Start living green Environmental ists A festival can be green Direct marketing Informal RIVM Email Internet Telephone Continue living green B. Fundraising target groups Environmental Try to let the organisation organisations Invest in the festival so the costs will stay low for us and therefore low for the costumers (tickets) Organisations who like to be associated to the festival (and it’s concept) Try to let the organisations invest in the festival so the costs will stay low for us and therefore low for the costumers (tickets) -The significance Direct of investing in marketing(com green projects by munication) organisations – Sponsoring events like these can increase their membership Formal Circa a year RIVM (10 months latest)prelimi nary to the festival Telephone and face 2 face Corporation sequel -The significance Direct of investing in marketing(com green projects by munication organisations – Sponsoring events like these can increase their membership Formal Circa a year (10 months latest) preliminary to the festival RIVM Telephone and face 2 face Corporation sequel Other Parties Second-hand shop owners Let them sell their clothes on the fair the second day of the festival. To let young adults to visit our festival A festival is a good place to sell your merchandise. Music is a good way to send out a message advertisement Informal/ formal 2/3 months to RIVM the event itself At the event itself RIVM Telephone email Artists Direct communicatio n Informal Face to face telephone 18 3.6 Fundraising plan Fundraising Target Group Fundraising Target Fundraising Message (Posibble Return Service) When to Apply When to Expect a Reaction Who Applies a. Subsidizers/Funds Stichting Doen Support our festival financially Associated with green/Cooperation sequel A year preliminary to the festival A year to ten months preliminary to the festival Marketing manager SNS Reaal Fonds Support our festival financially Associated with green/Cooperation sequel A year preliminary to the festival A year to ten months preliminary to the festival Marketing manager Prins Bernhardt Cultuur Fonds Support our festival financially Associated with green/ Cooperation sequel A year preliminary to the festival A year to ten months preliminary to the festival Marketing manager Sponsors 3FM Support our festival in the media Associated with green/ support green living A year preliminary to the festival A year to ten months preliminary to the festival Marketing manager Greenpeace Support our festival by sending volunteers Supporting green living Ten months preliminary to the festival Nine months preliminary to the festival Nine months preliminary to the festival 10 months preliminary to the festival Marketing manager Rituals Support our festival by handling the workshops Supporting green living Ten months preliminary to the festival Marketing manager WNF Support our festival by funding our biodegradable cups and plates Supporting green living A year preliminary to the festival Marketing manager 19 4. Control aspects (QOFTIM) 4.1 Quality Product Logo Quality The logo must have the pms colors 330 U en 152 U. Check On the computer the colors will be checked and when it is printed out there will be a pms fang next to it to check it to. Looking if the correct logo is put on Hyves/Facebook as well if the option to let everybody join as a member is chosen. Finally we check is the poll has the same questions as our survey. Hyves/Facebook There has to be a Hyves and a Facebook that will accept everyone that wants to join. This Hyves must content the same Logo as the campaign itself and a poll so people can answer the answers of the survey. The A4 paper for the letters must be „‟green paper white‟‟ of Viking with 90 grams of weight. Envelops must be „‟green envelops white‟‟ of Viking with 90 grams of weight and a format of 156 x 220 mm and a sealing. Everything printed will be done with print cartridges of Ecotone. During the entire campaign there will be a billboard promoting our festival. House style; Brief paper House style; envelops Will check by looking if the sample that is made has the A4 paper of Viking and weighting it. The sample‟s format will be measured and checked as will be the envelops if they are of good weight and correctly of the Viking material wanted. Print cartridge Everything printed will be done with print cartridges of Ecotone. Keeping contact with the person responsible that gives the assignment to change the billboards. By doing so we check if it really happens during the whole campaign. The day before there will be a check-up if everything is clean and ready for the event. CBS; Billboards Westergasfabriek/ Transformatorhuis Lights This is where the festival will take place and will be clean and organized. The lights be LED lighting. These lights are bright, can change colours and energy saving. The music will be for different type of music lovers so that everyone has their sort of music. Will be diverse to appeal to the target group. Will be diverse to appeal to the target group. This will be for the lounge room to create a soft atmosphere. Before hanging everything up the check will be done is the bolts are light saving and are of bright colours. Music There will be a focus group that reflects our target group and so see what they like and want to hear. DJ ´s There will be a focus group that reflects our target group and so see what they liked and want to see live. There will be a focus group that reflects our target group and so see what they liked and want to see live. Check all headphones to see if they work before of the event. (Stagelight) Bands Silent disco headphones 20 Staff This will be well experienced people to work at the event. The cups are fully biodegradable. The capacity of these cups is 200ml There will be a check of every person CV to check if the experience is real. These cups will be obtained from Bioware. This company is specialised in selling environment friendly products The beer trays also will be obtained from greenproduct-specialist Bioware Cups Beer trays These beer trays are fully biodegradable and can carry 6 drinking glasses. Trashcans will be spread out through the festival area. The cans are in groups of 3, each a different colour Trash cans 1 colour for biodegradable materials. 1 colour for foodleftovers and 1 more for all other kinds of garbage. By separating all types of garbage it can be deposed without hurting the environment Staff clothing The staff will be wearing biodegradable t-shirts. These will be printed with the logos of the sponsors. All the food which won‟t be sold will be donated to a charity so it won‟t be thrown away and wasted. This is possible as long the products are sealed and have an expiration date. Greengiving is a company which also is specialised in environment friendly products. This company sells and prints logos on the shirts. Food The food will be given to the food bank. Food bank gives food to people who can‟t afford to buy their own food. 4.2 Organisation 21 4.3 Facilities Venue plan The first and foremost reason for choosing the Westergasfabriek as festival location was because the buildings were in a way recycled. The Westergasfabriek, translated: The West Gas Factory, used to be a gas and coal producing factory up until the 60’s. With the discovery of natural gas in Slochteren the factory went out of business. Every building that was not destroyed became a monument and after being renovated let for cultural and musical purposes. The ambience of the whole area lies very much in line with that of the festival. At the Westergasfabriek we chose the Transformatorhuis as the particular venue. This is a building that can hold up to 2000 people and has an additional outside (terrace). The outside area will be used to ratify the outdoor green feeling while the inside will much more present the recycling theme. For a detailed overview of the layout of the inside as well as the outside see chapter 2. Project contents. Facility plan Space Audio equipment Equipment will be rented Stagelights. They will also do the set-up as well as the breaking down and manning the equipment. Light equipment Equipment will be rented Stagelights. A big part of the lights will be LED lights to save power. Stagelights will also do the set-up as well as the breaking down and manning the equipment. Bars Bars will be rented, installed and picked up by Inbev. Entertainers / artist Bookings will be done at the particular booking agencies. Barriers and fences Rented at Bakker Verhuur. Accessibility wheelchairs Venue is accessible for wheelchairs. Water Water connections are provided by the venue. Silent lounge headphones The Silent lounge headphones and DJ set will be hired at Onyx Entertainment. A more detailed explanation can be found in the budget 22 justification. The placement of the silent lounge at the outside area can be found in the outside overview in chapter 2. Project contents. Hay bales Hay bales will be bought through Marktplaats.nl. Rooms Cloakroom, dressing rooms, office room and toilets are provided by the venue. Buma/stemra Insurance & restrictions Amount of money that needs to be kept aside for the remunerations is estimated and explained in the budget justification. Sponsors An explanation of the sponsorships can be found in the marketing and communication chapter and in short in the budget justification. Services First Aid / EHBO EHBO personnel will be hired at EHBOteam.nl. See chapter 2. Project Contents for the placement of the service at the venue. Security Security personnel will be hired at Dutch Homeland Security. See the budget justification for a more detailed description of the deployment. Personnel Bar and catering personnel will be will be recruited and deployed by Randstad, HR Services. For short and simple work such as setting up stalls a couple of volunteers will be used. Any other services The toilets will be cleaned by the venue. Sewage disposal will be done by Van Vliet Groep. A more detailed explanation of the sewage disposal can be found in the budget justification. Communication Portofoons Portofoons are hired Flash Services. A more detailed explanation can be found in the budget justification. Legal plan The venue will provide the permit for the festival when the date is confirmed. The permit will be both for inside as well as outside. 23 4.4 Time Here you can read in detail every script from start to finish. Build Up Script Completion Script 24 Execution Script 25 4.5 Information How to provide information Who Client & executor Employees Faya Events What Questions about the event How Email / phone / meetings Responsible Client Annelies de Bruine Team manager Deborah Hofste Questions about their part of the event Email / phone / meeting with project manager Team manager Deborah Hofste Individual team members Documents event Dropbox Team members/Checked by Deborah Hofste Visitors before festival Knowing that the event takes place Advertisement / press Marketing Manager Cathleen Verbond Information about festival Website Creative manager Juan Caceres Questions about festival Website – > contact form Phone number on website Website: Creative Manager Juan Caceres Questions: Marketing Manager Cathleen Verbond Visitors on festival Where to find things? Information about the festival day What to do Signs on festival, employees who can answer the questions Creative Manager Juan Caceres Production Manager Rick Sam Staff on festival Event manager will have a meeting with all the employees before the festival starts With Porto phones they can contact the supervisor. Event manager Deborah Hofste Questions Porto: Production Manager Rick Sam Supervisor: Event Manager Deborah Hofste Volunteers Tasks They will be kept up to date by email. Signing up also by email. Meeting before festival starts. Email: Creative Manager Juan Caceres Meeting: Marketing manager Cathleen Verbond 26 Date determination In this chapter there will be looked at dates of other festivals in and around Amsterdam in June and July that can be a threat to the GREEN festival. There will also be looked at payout dates of financial allowances. This way a perfect date for the festival can be determined. Festivals June 2011 // Amsterdam Event Midzomerzaan Beeckesteijnpop Amerdam Roots Festival Holland Festival Festival Afrique-Carib It’s Festival Amserdam Date Festivals July 2011 // Amsterdam Event 03 untill 05 Sensation 11 Zingen op de Zaan 16 untill 19 Muziek & Meer 01 untill 23 Festival Lamere 25 untill 6 Julidans 23 untill 01 Over het IJ Festival Vondelpark openlucht A Day At The Park Festivals // Other Event Parkpop Lowlands Place Landgraaf Biddinghuizen 26 June 26 untill 28 August (date based on 2010) Oerol Parkpop North Sea Jazz Free Your Mind Zwarte Cross Festival Mundial Terschelling The Hague Rotterdam Arnhem Lichtenvoorde Leijpark Tilburg 17 untill 26 June 11, 12 & 13 June 8, 9 & 10 July 8 June (date based on 2010) 17, 18, 19 July (date based on 2010) 17,18 & 19 June (date based on 2010) Date 2 2 2 Date 01 untill 03 01 untill 14 07 untill 17 05 untill 28 23 27 Financial allowances 2011 Payment Study allowance May Study allowance June Study allowance July Salary Care allowance Holiday fee Date Tuesday 24 Friday 24 Friday 22 25 t/m end of month Around the 20 th th With May salary Westergasfabriek Fashionweek: 14 of July until the 18 of July Of all the weekends in June and July, the 22 and 23 of July looks like the perfect dates. Thought the financial allowances from June are probably already spend and the ones from July not paid out yet, the first th th two weekends have a lot of festivals going on. Therefor we suggest the 22 and 23 of July to be the dates for the GREEN festival. th th th th 4.6 Money Cost Revenue 28 Actual Budget This can be found in the appendix. Explanation Actual Budget 1000 Location Venue / Westergasfabriek The venue we are going to use is the so-called Tranformatorhuis with an additional outside place (see map QOFTIM: Facilities). Capacity of the venue is around 2000 people in and outside. Rent is fixed. All costs include cleaning at the end, management, administration costs and water (normal use). Excluded are consumption costs (such as electricity and gas) and taxes. The buildings are rented hull, without catering and technology. 2000 Primary activities Infrastructure / Bakker Verhuur, Bijleveld, Marktplaats High fences covered with black plastic will create the outside area including the entrance (see map QOFTIM: Facilities). At the entrance and in front of the Mainstage crowd barriers will be used to maintain a steady flow of people and damage prevention. The fences and crowd barriers will be rented at Michel Bijleveld. Hay bales will be bought through Marktplaats.nl. Sewage disposal / Van Vliet Groep 10 garbage bins will be distributed on the festival area. The bins will be rented at the Van Vliet Groep that collects the bins after the festival and recycles the trash. Communication: Portofoons / Flash Services Portofoons will be provided by Flash Services. Costs are calculated assuming we use 7 portofoons with 3 spares, 15 earphones, 2 extra batteries and 15 handies. Costs includes delivery, pick-up and insurance. Safety / Bakker Verhuur The outside area is usually not equipted with fire extinguishers. Three extra’s to cover the outside will be rented at Bakker Verhuur together with the stage parts, fences and barriers. 3000 Secondary activities Sound and light equipment / Stagelights LED lights: LED Ball: 25 x â‚ ¬10 = 250 LED Ball controller: 3 x â‚ ¬15 =45 Wallwasher LED: 20 x â‚ ¬30 =600 LED Octostrip: 104 x â‚ ¬7,50 = 780 LED Octostrip controller: 13 x â‚ ¬15 =195 LED Pinspot: 15 x â‚ ¬3,5 = 52,5 Other sound and light equipment costs are estimated with the help of Jasper Saman, financial manager of hiphop festival Roffest. The costs are based upon a basic set-up for a medium to large stage. 29 Onyx Entertainment silent lounge The lounge will be provided with 200 headphones usually used for a silent disco. There will be DJ set by pioneer available with two wireless stations. One station will use the output from the Mainstage, the second one will be used for interesting video‟s projected on the wall and stories people can listen to. Stages / Bakker Verhuur The Mainstage will be made using stage parts of 1 meter high, 2 meter long and 1 meter wide connected together by means of clamps. The outside stage will be made the same way. All the sides of the stages visible to visitors will be covered by black cloth. Stage parts and black cloth will be rented at Bakker Verhuur. Bands Boemklatsch C-Mon & Kypski The Q4 Mala Vita The Madd Go Back To The Zoo The Rudolfs Chef‟Special 3000,3000,3000,1500,1250,1250,1250,1000,- *Prices are estimated with the help of Jasper Saman. DJ’s DJ Wannabeastar (electro/house) DJ DNS (hiphop/soul) DJ Tommi (Balkan) Pushin Wood Soundsystem DJ Sampagne (crossover beats, funk, blakan, jazz) *Prices are estimated with the help of Jasper Saman. 300,300,300,500,200,- Hosts Friday: PAX (Kyteman‟s Hiphop Orkest) Saturday: La Melodia *Prices are estimated with the help of Jasper Saman. 500,500,- Decoration A wardrobe will be provided and manned by Van Dongen. Assuming a total of 2000 visitors will use the wardrobe on Friday and Saturday the costs will be 1.250,-. When charging visitors 1,per piece the turnover will be added to our revenue. Other decoration costs are estimated with the help of Jasper Saman and based upon expensive ecological materials. 30 4000 Design, advice and support Designer A designer will create a festival logo and overall festival design. With this logo and design the designer will be creating posters, a website and t-shirts. Catering personnel (drinks) / Randstad Catering personnel will be recruted and deployed by Randstad, HR Services. 5000 Additional Buma Stemra Buma/Stemra represents the interests of music authors in the Netherlands. They make sure that the authors receive remuneration for the use of their creations. Anyone who wants to make music available to the public pays remunerations for this via Buma. Because music will be played at the GREEN festival, there will need to be a certain amount of money kept aside to pay for this remuneration. To estimate the amount to set aside you need to look at two things. Admission fees and the amount of money spend on talent (bands, hosts, etc.). Buma Stemra will take the highest amount and charge you with 5% of it. In this case our admission fees are the highest amount so therefore we calculated 5% of this revenue and reserved it for Buma Stemra. Travel expenses A rough estimate is made for the travel expenses. Once the bands, DJ’s, hosts and any other personnel is confirmed these costs can be calculated. 6000 Supporting facilities Security / Dutch Homeland Security Security personnel will be hired at Dutch Homeland Security. Because there are no expensive materials placed outside on Friday and left outside during night no guard is needed for that time. Costs are calculated assuming 1 guard costs 35,- per hour and is deployed like the following: Friday 2. 3. Entrance 2 guards Inside 1 guard Saturday 4. 5. 6. 7. Entrance 2 guards Outside 2 guards Inside 2 guards Backstage inside entrance 1 guard 8. Backstage back entrance 1 guard Catering / Inbev, Dolphin Drinks such as Coca Cola, Fanta, beer and other refreshments will be purchased at Inbev. A bar with tap for the outside area will be supplied by Inbev. Water will be purchased at Dolphin water, environmentally friendly water. In return for a discount 31 Dolphin can distribute their promotion material on the festival area. EHBO / EHBO team An EHBO team will be hired at EHBOteam.nl The costs are estimated based on 7000 Promotion, publicity, PR Printing / Publiprinting Everyhing that will be printed for promotional use will be printed at Publiprinting. Publiprinting prints on FSC certified paper. Distribution / Rock ‘n’ Roll Highschool Posters will be distibuted by students of the Rock ‘n’ Roll Highschool. T-shirts / Green Giving T-shirts will purchased and printed at Green Giving. These t-shirts are biodegradable. 8000 Organisational costs Printing costs / Copiesjop Most of the printing will be done at home. All other print work will be done at a Copiesjop. Printing will be on both sides of the paper to spare paper. Liability, furniture, break-in and fire insurance / Interpolis The insurance costs are estimated with the help of Jasper Saman. The costs are based upon a medium to large festival. 9000 Revenu Admission fees Admission fees are calculated assuming 500 visitors on Friday and 1500 on Saturday. Friday: 10,- Saturday: 15,- Project subsidies Subsidies have been searched for and estimated with the help of Imre Parkayni, financial advisor at Habek foundation. Funds and sponsoring Sponsoring will be recieved by the means of materials and volunteers. For a desciption of the sponsors see chapter 3. Marketing and communication. Stalls / Bakker Verhuur Stalls placed on the outside area will be let. Wardrobe / Van Dongen A wardrobe will be hired at Van Dongen. Costs and revenu are estimated assuming 2000 visitors will use the wardrobe on Friday and Saturday. 32